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KICK START WAS A FANTASTIC OPPORTUNITY FOR US. IT ALLOWED US TO PARTNER WITH ONE OF EUROPE’S LARGEST RETAILERS AND GAVE US A CHANCE TO SHOWCASE OUR PRODUCTS WITH LIDL. THE PROGRAMME WAS A GREAT WAY TO LEARN ABOUT HOW LIDL WORKS. THE WORKSHOPS WERE IDEALLY TIMED AND WERE VERY INFORMATIVE.’’
NIALL MOLONEY/POW-COW
CASE STUDY
In 2017 we launched Kick Start, our Supplier Development Programme supported by Bord Bia, to give small and medium Irish food and drink businesses an opportunity to showcase their products in our stores across the country. We also provided each of our Kick Start suppliers with access to a series of comprehensive seminars, led by a team of experts from Lidl and Bord Bia.
Pow-Cow frozen yogurt
The Pow-Cow frozen yogurt from 2017’s Kick Start programme proved so popular that we now stock the product permanently in Lidl stores nationwide. Pow-Cow, made from a natural greek-style strained yogurt, is high in naturally occurring protein, low in fat, low in sugar, vegetarian-friendly, and is gluten free.
DID YOU KNOW?
OUR FRUIT AND VEGETABLE GROWERS ADHERE TO EXTREMELY STRICT PESTICIDE USAGE.
66% LOWER THAN
EU MANDATE LEVELS
EU RESTRICTED AMOUNT
SCALING UP
IMPACT
We are proud to have been the rst retailer in Ireland to offer a range of products sold under the Fairtrade Cocoa Programme standard. This enables small scale cocoa farmers to bene t by selling more of their cocoa on Fairtrade terms. Farmers earn a fair price for their cocoa and receive a Fairtrade Premium to support democratically agreed local community programmes.
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