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CLidl Ireland/UNorthern IrelSand | SustainaTbility ProgresOs Report 2018/M19 ERAND
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OUR SUSTAINABILITY ACTIVITIES ARE REGULARLY COMMUNICATED THROUGH A VARIETY OF CHANNELS – SOCIAL MEDIA, WEBSITE, ON OUR STORE LEAFLETS AND BILLBOARDS AND IN THE MEDIA. WE UTILISE TARGETED CONTENT THROUGH THE FOLLOWING SOCIAL MEDIA CHANNELS: FACEBOOK, TWITTER, INSTAGRAM AND LINKEDIN.
Lidl Book of Listening
A good example of how we can use our broad reach for positive change is through our partnership with Jigsaw, the National Centre for Youth Mental Health. Not only are we pledging to fundraise €1 million for Jigsaw, we want to educate adults about how they can support young people by being OneGoodAdult. In conjunction with our charity partner, we developed an advertising campaign educating adults on ‘Listening’. The campaign reached millions of people across
We link this content to our bespoke CSR websites www.lidl.ie/CSR in Ireland and www.lidl-ni.co.uk/CSR in Northern Ireland, where customers and stakeholders can learn more about our initiatives, policies and challenges as well as provide feedback.
We are keen to inform customers about our progress but also provide engaging information about sustainability topics; from useful tips on how to prevent food waste
in the home to informing customers on supporting young people’s mental health and encouraging them to save energy. Internally we communicate our initiatives, generate engagements, share our achievements and recognise employees’ contributions through our internal communications channels such as our intranet, quarterly magazine, employee app and celebration events like the National Achievement Awards.
Ireland through radio, social media and our ‘Lidl Book of Listening’ handed out in stores.
Highlight
Jigsaw are Lidl’s charity partner for the
next three years. Through this partnership
we have made a commitment of €1 million
to support Jigsaw’s vision of a healthier,
better Ireland. We have also made a
commitment to you, our customer. We
support Jigsaw and Jigsaw supports us
all by helping to find ways to really listen
to young people about their mental health.
To be that One Good Adult in the life Lidl Book of Listening of a young person.
Find out more at:
jigsaw.ie/onegoodadult
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