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CLidl Ireland/UNorthern IrelSand | SustainaTbility ProgresOs Report 2018/M19 ERAND
BASLLOACSISEOTCYIATION
SINCE 2016, LIDL HAS INVESTED OVER €4 MILLION IN THE LADIES GAELIC FOOTBALL ASSOCIATION IN IRELAND THROUGH PROGRAMMES WHICH INCLUDE LIDL’S FUTURE STARS, POST PRIMARY SCHOOLS COMPETITIONS AND CLUB COMPETITIONS. WE ARE ALSO ENGAGED IN PROMOTING THE SPORT THROUGH MAJOR NATIONWIDE CAMPAIGNS WHICH CONTINUE TO DRIVE AWARENESS FOR LADIES GAELIC FOOTBALL. IN 2017, WE COMMISSIONED THE FIRST IRISH-BASED RESEARCH INTO HOW SPORT PARTICIPATION IMPACTS THE LIVES OF WOMEN BOTH ON AND OFF THE PITCH.
The research revealed that by the age of 13, around one in two young female participants will have dropped out of sport and are three times more likely to drop out of sport than males. Since 2016, Lidl have developed the #SeriousSupport movement for Ladies Gaelic Football and female participation in sport in Ireland.
Raising awareness
One of the objectives of the sponsorship for Lidl was to raise the awareness of Ladies Gaelic Football and in turn give women’s sport the recognition it deserves. Since 2016, Lidl promoted the sport through all available media platforms including: TV ads, billboards, newspapers, social media, digital adverts and through the store network in Ireland. No other brand in Ireland has invested this level of promotional support exclusively into women’s sport and undoubtedly this has helped the association grow its game, as evidenced with a large spike in attendances at games since the partnership began.
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Agricultural Inputs
Cultivation & Harvesting
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Transportation Logistics Centre Transportation Stores and Services Purchase Usage Disposal
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Supply Chain and Processing
3 record breaking attendances
at the TG4 All-Ireland Championship Finals
Operations and Processes
The 2018 TG4 All-Ireland Championship Final had 50,141 attendees, a jump of nearly 20,000 from 2015, the year before Lidl Ireland began its sponsorship.
Customer and Society
145 post primary schools received jerseys and equipment
150 clubs
received cash donations
150 clubs
received vouchers worth a total
of €75,000
A further 155 LGFA juvenile club teams received jerseys and equipment
1,389 participants
received jerseys and balls at Lidl Future Stars events